At this time, the trend for all things Chinese became so popular that imported goods failed to meet the demand of customers. The chinoiserie industry took off in the years 1720-1730, when European manufacturers started imitating Chinese artefacts–though it must be said that these imitations had very little to do with authentic Chinese goods. The likes of Boucher and Pillevent created many Chinese-like lacquers found on wallpapers, fabrics, furniture, tole ware and earthenware.
Chinoiserie never went of style, and a wide range of chinoiserie-inspired fabrics can be found in the collections of many long standing fabric houses, such as Le Manach, Pierre Frey, Braquenie, and revised in the current collections of all main designer manufacturers. These feature porcelain- plates, vases, tea pots, cups and sauces, miniature boxes, traders and voyages, travel and life in a similar manner to Toile de Jouy,that was itself so inspired by Chinese designed and decoration.